transforming tourism that thrives today for future generations

I work with destinations, tourism operators and industry bodies to have a positive environmental & social impact while also improving business success.

Revolutionising Tourism

Revolutionising Tourism

change tourism for good

Around 95% of tourism businesses in Australia are small businesses, so with limited resources and budget how can visitors be provided the best experience, whilst also having a positive impact on nature, local communities and culture?

I deliver impactful work that empowers the tourism industry to maximise impact, and reduce emissions through practical, evidence-based and effective solutions and strategies.

My expertise as both a responsible tourism consultant and owner-operator of a leading ecotourism business breaks conventional boundaries, ensuring your future success in an ever-evolving landscape.

With three quarters of travellers wanting to travel more sustainably, business for good IS good for business.

why work with me?

  • a different type of consultant

    With 20+ years industry experience, I have built a small tourism business that has become a leading ecotourism operator in Australia, and a Certified B-Corp. My approach is proven, relatable, authentic, and effective.

  • ID: man stand up paddleboarding on lake with other people in background lying on boards

    tried and tested solutions  

    Tried & tested cost and resource effective solutions, plus extensive research into best practice examples, ensures delivery is applicable and valuable to all tourism businesses.

  • Fish swimming above coral reef

    turning theory into practical 

    Showing tourism how to embed positive impact holistically, simplify all the theory, compliance and jargon, and apply practical actions to support business and destination outcomes for future success.

  • three emus walking on grass with one foraging

    Become Climate Resilient

    Helping destinations and businesses build climate resilience, develop adaptation strategies, as well as ensuring all communications are accurate and transparent to avoid any greenwashing.

  • two young people in distance running just by the shore of crashing waves

    supporting the next generation

    A portion of our revenue and time goes directly towards projects supporting the next generation of First Nations people, natural ecosystems, and the tourism industry.

services

Come on a journey.

  • 1. book a free consultation

    Discuss your goals and positive impact vision for your business.

  • 2. A custom impact strategy crafted for you

    Learn how to embed positive impact holistically across your destination or business. Receive a custom impact framework and plan designed to utilise and develop your future goals.

  • 3. Put your plan into action

    Activate the strategy and implement achievable goals across operations, product and communications. If you are a destination or industry body, this may include workshops and mentoring for your industry.

  • 4. Achieve sustainable growth

    Attract new (conscious) visitors, experience increased bookings, and gain media and trade attention.

Book a free consultation

Let’s connect

Interested in working together? Book a free consultation and lets get started. Alternatively, you can reach out to me on LinkedIn or send me an email at 7gentourism@gmail.com